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Latest Covid update


Hi everyone!

Hope you are all well and managing ok. We hope to see many of you at the Marketing 101 workshop WEDS 29th April, 10am – 12 pm, via Zoom.  SIGN UP TODAY. Use this time to skill up. Details below.

In other news…..almost 2 million Australians download CovidSafe tracing app. Less than 24 hours after its launch this week. 1.89 million people had downloaded and registered for the government’s CovidSafe contact tracing smartphone app.

Australians need to change the way they interact ‘permanently’. The chief medical officer, Brendan Murphy, said life would not return to normal until there was a vaccine for Covid-19, telling Australians they would “need to change the way they interact permanently”.

“In the sensible way, like keeping distance from each other, hand hygiene, probably not permanently not shaking hands, but for the foreseeable future,” Murphy said.

“If we are going to relax these distancing measures, the things we have closed, we have to change how we interact as human beings until we are through with this virus,”  he said.

To access this app, download from the Google Play Store, or the Apple App Store, depending on your device. Then, create an account, register and keep the app running on your phone. CovidSafe then recognises other devices with the CovidSafe app installed and Bluetooth enabled.

Don’t forget, Build Grow Run is fully open and you can book an hour consultancy slot anytime. 


Cancellations for our coaching sessions have definitely become more prevalent. We know many of you are in “juggle” mode, we understand that, but if you cancel with little notice, it’s one business that we can’t help or may have turned down to accommodate you. This is a FREE service and in the current climate, some businesses are in dire need of support from us so it’s really important to stick to your commitments and goals. We would ask that cancellations are not acceptable unless they are a full 48 hours in advance of the appointment. That will give us time to reschedule someone else into your slot. Thank you for understanding 💐

Ellie and Phil

📱 Ellie – 0475 841 664
👊 Phil – 0412 667 864


Marketing 101 – Ellie is running this one

Time: 10am – 12 pm

Date: 29 April 2020

An overview of what marketing is, the fundamentals of marketing, the channels that can be used and the basics of what’s needed for a marketing strategy.

Who should attend?

People with no or little understanding of marketing. This is aimed very much at the beginner. Gives an overview of what marketing is, the channels to use and top tips per channel. Delivered via Zoom. Also gives you a chance to ask Ellie ANY MARKETING QUESTION you wish.

Register for Marketing 101

Take a listen to Ellie on BAY FM talking about the workshop here and in the second half of Bay FM’s Lifestyle and Business show you will also be able to hear Emily Toner, our wonderfully talented mindfulness and psychology expert who featured in the last newsletter.

LISTEN HERE https://soundcloud.com/pinnacle-business


Source: My Business e-magazine, 27/4/2020

Business owners across Australia are predominantly satisfied with the government’s response to the coronavirus pandemic, according to a new survey from Momentum Intelligence. The survey, commissioned by My Business magazine, garnered 6,500 responses and revealed that businesses across accounting, aviation, defence, financial services, law, mortgages and real estate are mainly pleased with the level of support offered by the government.

According to the findings, 74 per cent of all business owners are satisfied with how the government has responded, while 10 per cent revealed their dismay.

Breaking this down across the industries, the highest satisfaction rates were seen in financial services and defence (79 per cent each), while accountants followed closely at 76 per cent.

When asked about the clarity of support packages, again an overwhelming number of business owners said they’re “clear”; however, 12 per cent admitted they are having a hard time navigating the documents.

“Worryingly, one in 10 business owners surveyed indicated that they are ‘not clear’ on the packages, of which more than half have had their revenue negatively impacted to date, and therefore we assume that they could likely benefit greatly from accessing these packages, if they had a great understanding of them,” Mr Michael Johnson, the head of strategy at Momentum Intelligence, said.

“This implies that the government may need to do more to provide these businesses with access to advice on how the government’s economic packages can support them during this time.”

As expected, accountants topped the ladder in terms of their understanding, with 87 per cent reporting the packages are “clear.

One accountant who took part in the survey said: “A lot of unclear information is out there, especially around JobKeeper subsidy. I understand the urgency but making the lives of accountants and bookkeepers very stressful.”


Wedding make-up artist Sophie Lau is usually booked out 12 to 18 months in advance.

But since the coronavirus pandemic brought strict rules around social distancing and gatherings, the Melbourne-based businesswoman lost virtually all her bridal bookings in one day.

“We lost a lot of income, it is totally gone,”

“I want to create a video series to describe what I learned and my experience of makeup and hair and before I had no time – but now I have two or three months and pick up the skills I need.”

Ms Lau has had to learn video production and editing on the run in a bid to kick start her YouTube channel which will be delivered in Mandarin.

She hopes to differentiate her work from a saturated online makeup market by making content targeted towards Asian-Australians who may be interested in learning the tricks of the trade.


CORONAVIRUS BUSINESS SUPPORT – business.gov.au and ️ 13 28 46

If your business has been affected by the coronavirus, AusIndustry have a team of dedicated customer representatives who can help on 13 28 46. The dedicated team will be available to assist you with extended hours between 7am – 9pm across Australia, Monday to Sunday.  Information about the support available to business can also be accessed at business.gov.au which is being continuously updated as new information becomes available.


Tax Support for Small Business webinar – The Australian Taxation Office (ATO) is also giving taxation relief on a case by case basis.

Register for the ATO’s free 60 minute ATO “Tax Support for small business”  Webinar from Friday 1st May 2020.

ATO Emergency Support Infoline is available on 1800 806 218.