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Must have news you can’t miss


Hello everyone,

We hope you are managing your way through this crisis and taking each day as it comes.

The National Cabinet will discuss lifting Australia’s coronavirus restrictions for the first time this Thursday – as the Federal Government rolls out the mobile app it believes could bring the country out of lockdown. The COVIDSafe app speeds up contacting people exposed to coronavirus (COVID-19). 📱

The rate of coronavirus transmission in Australia is slowing, with latest figures showing more people are recovering from the illness than are battling it for the first time since the pandemic struck the country.

Some 6,819 Australians have been diagnosed with COVID-19 and 95 have died, 42 in NSW. (Source SMH.com.au).

This apparent ‘flattening’ of the coronavirus infection curve has raised hopes Australians could return to their normal lives sooner rather than later.

👨👩👧👧 In other news, thanks to the 16 clients who attended the Marketing 101 Webinar last week with Ellie. They now have a firm foundation of what marketing is and the role it can play in their businesses, as well as tips and techniques from Ellie from her 20 year career as a marketing specialist in the business world. One of the attendees comments:

👌 “This session with Ellie actually exceeded my expectations. I have felt a little overwhelmed about marketing but the way you  explained different aspects was clear and easy to understand. The workbook supplied is a great structure to use and build upon.”

Don’t miss her BOOK SLAM this week on the 8 May 11-1pm, it will be a goodie! If ever there was a time when MINDSET is important it’s now…

Want in? Click for your spot below.


“With the right mindset, you can motivate those you lead, teach, and love–to transform their lives and your own.”

Praise for Mindset. “A good book is one whose advice you believe. A great book is one whose advice you follow. This is a book that can change your life, as its ideas have changed mine.”

See many of you this week for your coaching sessions.

🚪 Don’t forget we are FULLY OPEN and keen to help you succeed in your businesses 🚪

Ellie and Phil

Contact us anytime… for your dose of coaching support, we are with you all the way.


📘 Never was there a time to SKILL UP than now 📕

There is a lot of FREE training on offer from lots of suppliers.

May 5, 2020 Tuesday – 10:00am – 11:00am

Making the NDIS work for your Business or NFP (Part 1 of 2 Events) – COVID- 19

May 5, 2020 Tuesday – 2:00pm – 3:00pm

Making the NDIS work for your Business or NFP (Part 2 of 2 Events) – COVID- 19

May 13, 2020 Wednesday – 10:00am – 11:00am

Shopify Basics – How to get your Online Store up and Running

May 28, 2020 Thursday – 10:00am – 11:00am

SEO Basics – Getting Found on Google 

May 28, 2020 Thursday – 2:00pm – 3:30pm

Introduction to DIY Websites

All delivered by BEC and you don’t have to be in their region to go on these workshops.
BEC Business Enterprise Centre


Normally there is a fee for these workshops, but at times like theses, there isn’t.
Digital Marketing Bootcamp – 5th May 2020 – All day online event. 

Your business NEEDS a website but which platform is best for you?
Over 2 sessions –  21st & 22nd May 2020

The pro’s and con’s and the do’s and the dont’s … navigating the mine-field! Are you in the market for a new website? Perhaps yours just needs an overhaul, or maybe you’re looking to switch platforms. Are you going to build it yourself, or are you researching so you know how to find a web builder? Choosing the right website platform is a huge undertaking, so we’re simplifying it for you.


It is the powerhouse responsible for a third of our economy, yet many small businesses are on the brink of collapse, in part because of financing delays from the big banks.

But there is help available to keep the doors open and workers employed.

Anthony Pellegrino, the owner of the Black Rose Café in Liverpool, is hanging on by his fingernails. However, by opening as a takeaway and offering grouches as well as the way he might survive, with the help of the grants.

“Its crucial small business gets all the assistance they are entitled too as quickly as possible to keep them trading until the unprecedented lockdown ends,” said Paul Strong, CEO of the Council of Small Business Organisations of Australia.

The Business Council of Australia estimates the cancellation of business events will cost Australia $37 billion and 92,000 jobs.

Financial help is available here:

Jobkeeper Program

NSW Small Business Grant COVID Scheme

NSW Business Connect

But there is help available in the form of federal and state grants and programs to help keep as many of the seven million workers hired by Small Businesses, as possible, in their jobs.

The New South Wales Government has approved $100 million in Small Business Grants, each worth $10,000, in just ten days.

So far, cafes, bars and restaurants account for the most applications (22 per cent), followed by personal services like beauticians and hairdressers (18 per cent), store-based retailing (8 per cent) and sport and recreation businesses (6 per cent).

Another $14 million is going into the Business Connect program.

“For the purpose of providing advice to small business about how they can restructure their businesses and take advantage of the packages available from government,” said Damien Tudehope, NSW Small Business Minister.

The Black Rose has been able to keep their fulltime chef and six employees, by changing their business model and trading seven days a week.

“I was down and out, thinking everything is doom and gloom… basically just hanging on so we can make it to the other side,” Pellegrino said.”



Let’s face it, COVID will be around for a while and if its not COVID, it will be another social or political issue to impact you and your business. Try and future proof your business with our 4 tips for success. This is a combination of Ellie and Phil’s daily advice to many businesses leaders during this time.

1. Too hands-on 🙌

Any business relying heavily on one person to turn up every day is fraught with danger. Illness, incidents or accidents involving that one person will always put your business at risk. As is often the case, that one person in a small business is likely to be you, the owner.

DEAL WITH IT! Consider the top three non-negotiables that absolutely must happen in your business if you cannot be there. Is it invoicing, a certain sales process, paying the bills or the wages, ordering stock? Prepare a simple step-by-step ‘how-to’ guide for each of your non-negotiables and assign a trusted individual to take care of these important activities in the event that you’re not there.

2. Leaky profits 💦

If you’re in an industry with low margins or you find yourself discounting more often than you’d like to mention, your business is in trouble.

Often the solution can be found in simply monitoring margins. A lot of business owners don’t track margins regularly and tracking margins monthly could highlight some unknown weaknesses which can be easily corrected before it’s too late.

💲Go to your bookkeeping system 💲and look up your gross profits percentages for each of the past 12 months. Get a hand from your accountant if needed, but with those 12 numbers in front of you, you’ll quickly determine if your margins are slipping and by how much. A 4% drop in gross profit on a business with turnover of $500,000 is a $20,000 hit to your back pocket.

3. Quality not quantity

It’s hard to stand out from the competition when your business is trying to be everything to everyone. As you know, this is Ellie’s pet regular advice to her clients! You cannot be everything to everyone.

Offering too many products or services in too many different markets can make it difficult to boost efficiency and reduce costs.
List every category of products and services that you sell. Review the profits you are taking from each category and seriously consider slicing off what isn’t profitable.

4. Are you future-proof?

Are there only a few others doing what you do? Is your business being pushed out by corporates or technology?

No one wants to hear this sort of news, but it is a real issue.

Can you move any aspect of your business online? If you have been thinking about this but are yet to put it into action, now might be the perfect time to fast-track it.

Are there complementary products or services you can add to your offering?

Are there non-competing but complementary businesses that you can collaborate with and potentially strengthen both of your financial futures?

Let us know how you get on, if you need any help, you can. book a coaching session anytime.