Your Business Issues… solved
May 18, 2020
DEADLINE FOR SMALL BUSINESS GRANT LOOMS
How’s everyone feeling? It’s been an interesting weekend in the first stage of the three-step plan. Many of us have been enjoying some newfound freedoms after weeks of rigid social distancing. Venues that have been open in recent weeks have only been able to serve takeaway but now can have up to ten socially distanced diners https://www.pm.gov.au/media/update-coronavirus-measures-08may20.
In this issue:
- A guide to collaborations for your business
- Training on offer for you and your business
- Tips for building your first website
Get safe with the New Planning Tool To Help Businesses Reopen And Be COVIDsafe The National COVID-19 Coordination Commission has created an online tool to help business develop a plan to keep their workers, customers and the community safe as they reopen or increase their activities in the weeks and months ahead.
The tool which can be downloaded here complements the Safe Work Australia online hub, which remains the definitive source of information for businesses to understand their work health and safety obligations.
❗️ Please don’t forget that the NSW COVID-19 Small Business Support Grant of $10,000 is eligible to NSW small business owners. It closes on the 1 June. Go to the link below for more details ❗️
Thanks to all those people who came along to the BOOK SLAM on MINDSET. (As you know, this is when Ellie reads a business book and summarises the main take out for our clients.) It was a great turn out. Our next book is Sell Like Crazy, by Sabri Suby.
Finally, we are planning to return to the office in July and we will host our CLIENT MIXER on the✨ 30th JULY – SAVE THE DATE ✨
We will announce our new workshop series for July onwards at this client mixer.
Build Grow Run is fully open and you can book an hour consultancy slot anytime.
See you on Zoom soon, Ellie and Phil
COLLABORATIONS FOR SUCCESS
Hello, Ellie here. Last week I sat in on a great little webinar from Jess Rufus, founder of a company called Collabosaurus
collabosaurus.com they are a marketing platform that matches brands with partners and are predominately focused on fashion, beauty, lifestyle and food right now. They have around 6,500 businesses signed up to their platform. The partnerships range from experiential, online events, through to social media collabs. Clients include Porsche, ASOS, Olay and Topshop.They have worked out (via their own research) that partnerships are 25% less expensive than digital advertising.
What follows is my readout of her 8 steps to organising a “DIY collab”. Jess mentioned a few case studies. Like when multinational fashion retailer, TopShop, needed a catering partner for their student event, they used Collabosaurus to find a perfect match. Topshop connected with The Dessert Parlour who catered a student event for 500 Melbournians with boutique donuts.
In exchange, the Dessert Parlour received a social media plug on Topshop’s Instagram which amassed over 300,000 followers as well as receiving event day recognition. The results of this collaboration for Topshop was that they had a fun, boutique caterer with the most #instaworthy donuts. The event which was attended by 500+ students, couldn’t help but also share the sweet treats on their social media channels also!
Step one – Work out what you want to achieve, e.g. ☝️
- More followers
- Increased sign up to your events
- Build your social media community
Step two – Find a partner ❤️
- In your target market
- Aligned to your demographic
- A similar aesthetic that melds well with you look and feel wise
Step three – Know your Value 💲
- This could be your skillset
- Your time
- The quality of your services
- The uniqueness of your product
- Your channels (doesn’t have to be super large followers based, but focused and growing)
Step four – Reach out the right way ☝️
- Lead with the benefits for them… it’s not all about you! e.g:
- Keep it clear, succinct and give a deadline. Take a look at Tim Ferris and ’emailing busy people’ for some great tips
Step five – Joint Marketing Agreement ⭀
- Make it win-win and as fair as possible
Step six – Leverage 💪
- Make sure you identify all the main marketing channels available to both and plan at least 6 weeks ahead
Step seven – Track and Communicate 📕
Tools could include:
- Dropbox, bitly (link shortener for a landing page), Google Analytics and Mailchimp (subscribers before and after) are some suggestions
- “Ye Olde” Spreadsheet and social media analytics
Step eight – Get flirtatious! 😍
Jess mentioned trying lots of collaborations for lots of different audiences as a standard part of marketing plans .
🎧 Have a listen to Jess’ podcasts on ‘This is How We Do It’ which is her interview series with specialists from Barbie, Maybelline and vogue on what they look for in partnerships. If any of you are thinking big! 🎧
TIPS FOR BUILDING YOUR FIRST WEBSITE
With so many of our clients having to create websites or add Shopify to their exiting websites, we felt it was time to bring you our golden rules:
✅ Have a Clear Goal
Every small business website is different because every one serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you, you have to build it with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.
✅ Write Your Own Content
Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.
✅ State Your Purpose Clearly and Quickly
Don’t make the written content of your website too long-winded. Make sure that the important points about your company and its offerings are very clear and easy for visitors to find.
✅ Tell Customers What You Can Do for Them
It can also help to try reading your content as a potential visitor. A common pitfall is a tendency to focus on what you do, rather than what benefit you provide to customers or clients.
✅ Utilize Calls to Action
Do you want them to sign up for your newsletter? If so, add a form on your main page. Do you want them to shop through your new collection of products? Tell them so.
✅ Develop a Page Hierarchy
Almost all business websites include at least a few different pages. You might choose to go with a very simple format, including a home page, about page and contact page. Or you might want different pages for your different services, with a main services page that offers a general overview. That’s something you should decide on, or at least consider, before building or hiring someone to build your site.
✅ Draw Inspiration
If you’re unsure of how you want your first business website to look or how you want your content to read, look around for some websites that you really like. Don’t copy them, of course. But looking for some outside inspiration can help you get an idea of what you want from your new site.
✅ Professional Website > Personal Accomplishment
Small businesses strapped for cash might want to go the DIY route for their first business website. While some have done this successfully, it’s tricky for a new business owner. We hear this so often, they felt so proud and it was such a great “learning experience”. But the fact is that customers don’t care what a great learning experience it was. They only care that your website looks professional. So even if you worked really hard on it, if it doesn’t look professional it can be detrimental to your business.
Purchase an actual domain name. Some providers offer free ones that come with extensions but remember its the easy to remember ones that are best.
✅ Choose a Reliable Host
There are also plenty of different hosting platforms available. WordPress, s a great scalable and customizable option. But there are others that you can look into based on the needs for your particular website.
✅ Consider Future Growth
If you plan or hope to grow your business quickly, think carefully before choosing a low-cost platform aimed at very small sites. Platforms like Wix and Squarespace can work great for businesses that plan to stay relatively small and use just a few features. But if you ever outgrow them, transferring all of your site content to a new host can be a pain.
✅ Get a Designer You Admire
Look at those sites that you admire and see who’s responsible for the design. Once you have a few names to consider, take a look at their other work and don’t be afraid to ask for references.
✅ Peruse Pre-Made Themes
Not every brand new business owner will necessarily have the resources to hire a design team. There are plenty of pre-made themes available for purchase, depending on the web host you’ve chosen. So find a theme that fits with your branding and will allow for small edits down the road.
Check out the remainder of our tips in the next week’s issue….
How to build a ‘Shopify’ website
ONLINE WEBINAR – only limited spaces left
Over 2 sessions – 27th & 28th May 2020
Shopify is a subscription to a software service that allows you to create a website and use their shopping cart solution to sell, ship, and manage your products. In this workshop, you will learn how to build a Shopify website in a hands-on way.
Organic Facebook marketing for business
Where: Online Seminar
Date: Tuesday 23rd June 2020
Time: 9:00am to 1:30pm
Facebook is the most popular social media platform on the planet. It’s the ability to share links back to your website that makes it an effective ‘free’ marketing tool for small businesses. Let’s take a look at the ins and outs how you can use it to get more sales or bookings for your business. Presented by Jess Heppell digital strategist.
WHAT YOU WILL LEARN:
- Where Facebook fits into an overarching digital strategy
- Demographics type of use of Facebook compared to other platforms
- Results you can expect from a Facebook Strategy
- How to use a scheduling tool to go to multiple platforms
- Groups, personal pages, business pages & Facebook ads
WHAT YOU WILL NEED:
You must be registered with the Business Connect program.
COVID SUPPORT TODAY
CORONAVIRUS BUSINESS SUPPORT – business.gov.au and ☎ ️13 28 46 ☎️
If your business has been affected by the coronavirus, AusIndustry have a team of dedicated customer representatives who can help on 13 28 46. The dedicated team will be available to assist you with extended hours between 7am – 9pm across Australia, Monday to Sunday. Information about the support available to business can also be accessed at business.gov.au which is being continuously updated as new information becomes available.