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Build Grow Run

EFS Richmond / Tweed (Tweed Heads)

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June 23, 2020 · Newsletter

⚡️ Don’t Miss Out….Book in now ⚡️

WHAT’S YOUR PLAN?

You may have been in business for a decade or more, or new to business. Do you know where are you going? What’s your model? Who’s your target market? So often we meet people who don’t know the answer to these questions.

You have to have a plan for your business. Setting out a business plan gives you room to pivot in the future and lets you refer back to the plan in case anything ever needs to be tweaked, and also helps you become more aware of things like cashflow. ACTION ➡ Speak to us about business planning.

You aren’t alone…….. Why make all these mistakes and waste all this time, money and energy, if you can avoid that by actually finding someone who can guide you and share their learning???

WE ARE YOUR C O A C H E S…….. If you don’t have the money for a business coach. That’s where we come in. Build Grow Run is a no-cost service. We offer:

🌟 Accountability
🌟 Support
🌟 Feedback

Invest in yourself. TODAY.

In this issue:

  • Coaching support snapshot
  • Website planning tips
  • Free or low-cost training 

Book an hour consultancy slot TODAY.

New address from 1 July, 32 Fullerton Lane, Byron Bay, 2481.

Ellie and Phil


COACHING SUPPORT SNAPSHOT

Welcome to our new clients ……a writer developing a new course series, a food business and four individuals with new ideas for businesses.

Here is a snapshot of what we have been up to:

⚡️ advice for a client working on a new branding look and feel and content planning for their website

⚡️ provided advice for a client around a re-launch post-COVID and their new retail outlet

⚡️ advised on goals for a yogi embarking on linking her offering with health and wellness services 🧘🏻‍♂️

🎧 Phil also has two clients on his Byron Business, People & Lifestyle  🎧 radio program coming up TODAY!!!

  • State of the art assessment and neuromodulation methods for optimisation of brain functioning from Nerida Saunders, Psychologist and Business owner Brain Care, Tweed Heads. No two brains are alike and they believe ‘if you train your brain, you can change your life!’ 🧠
  • Coming up… on the 30th June is Veronica Lovejoy, entrepreneur & business owner International School of Music, Alstonville and now Ballina 🎻

We also love hearing things like this…. keep sending them to us!

“Thanks so much for your reply email on my first newsletter and your support on getting this happening.”

Kerry Louise Brown is running her first 7-week “Empowerment in Peri/MENOPAUSE journey”.

Places on sale from TODAY Tues 23 June @ 7 pm AEST. 

The 7-week journey begins on Tues 7th July @7pm AEST.

Click here to register


WEBSITE PLANNING TIPS

Good consistent branding is key in website design, this is not just about the logo, it’s about the element of branding around your own brand values – are you clear what these are? Take a look at an Apple site and you know that it stands for sleek design, elegance etc Questions for you — are you telling the right story about your brand on your website?

🌼 White space – There needs to be a good use of white space… you need a decent line-height in the headline and a slightly reduced line-height for the body copy. Then there’s some extra space between the body copy and the call to action (CTA).

☝ ️Reduce the choices – Reduce the number of choices you offer your visitors. Hick’s Law (you can look this up) states that, as you increase the number of options you offer someone, the decision time increases as well. It’s often referred to as “analysis paralysis.”. When faced with a lot of choice users get confused. What are you asking the visitor to do? Maybe present just one product? Apple follows that approach, even though it makes many more products than the iPhone.

⅓ Apply the rule of thirds – The rule of thirds has long applied to fine art and photography, but it also applies to web design. When designing your site, use an overlay with two horizontal lines and two vertical lines evenly spaced:

The green dots are points at which the eye naturally drifts when looking at a scene, whether it’s a landscape photograph or a web page. Knowing this, you can put your CTAs and other important elements on those dots. Just make sure the rest of your web design flows naturally around those elements.

👱🏽‍Incorporate human faces – A human face elicits emotional responses, triggering an individual to feel something, be it empathy, happiness, excitement and the like. We’re programmed to read human faces, whether we see someone in person or view a photograph on a website. Expressions can influence how we feel about something. You can use photographs of people to tell people where to look. If you have a photo of someone looking at your headline or CTA, for instance, your website visitors will feel compelled to look, too.


TRAINING ON OFFER

Check out NORTEC’s workshops here. Some have a minimal charge.

Check out Business Connect for workshops on SEO basics, Getting ready to work with NDIS, How to profit for business success and more.

CORONAVIRUS BUSINESS SUPPORT – business.gov.au and ☎️ 13 28 46 ☎️ If your business has been affected by the coronavirus, AusIndustry have a team of dedicated customer representatives who can help on 13 28 46. The dedicated team will be available to assist you with extended hours between 7am – 9pm across Australia, Monday to Sunday.  Information about the support available to business can also be accessed at business.gov.au which is being continuously updated as new information becomes available.

Previous Post: « 💰$10,000 up for grabs 💰
Next Post: 🤚 $3,000 up for grabs 🤚 be quick! Read on to find out how »

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Buildgrowrun | Phil & Ellie
A friendly reminder! Be a doer and not just a drea A friendly reminder! Be a doer and not just a dreamer! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Type yes if you agree ⬇️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#goaldigger #doittoday #goaldiggers⠀⠀⠀⠀⠀⠀⠀⠀⠀
#beallthatyoucanbe #slayyourgoals #nomoreexcuses
A global pandemic, our first recession in three de A global pandemic, our first recession in three decades and unprecedented upheaval. Obviously, the number of businesses going under skyrocketed, right? Wrong.

Massive economy-saving programs like the $90 billion JobKeeper wage subsidy and 'safe harbour' laws that protected businesses through the uncertainty of the pandemic meant the number of insolvencies fell almost in half.

But those programs, and protections, are over.
For many small businesses, tough decisions now need to be faced.

𝗥𝗲𝗱 𝗳𝗹𝗮𝗴𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗳𝗼𝗿
According to Ms Farmer, there are several 'red flag' indicators that can tell business owners they need to seek help.

◾️Faltering cash flow:
"Does the company have sufficient cash to pay its debts as and when they fall due? That's the very definition of insolvency used in the Corporations Act."

◾️Not opening mail or answering the phone:
"They're not wanting to see letters of demand and statutory demands, so there's an element of mental depression about how to deal with matters."

◾️No more credit:
"If the business is running at maximum overdraft and can't get any other finance, that's an indication."

𝗚𝗲𝘁 𝗵𝗲𝗹𝗽 𝗲𝗮𝗿𝗹𝘆
"Almost always, small business seek advice too late," said Shabnam Amirbeaggi, managing partner of insolvency practice Crouch Amirbeaggi.

𝗧𝗼𝘂𝗴𝗵 𝗔𝗽𝗿𝗶𝗹
There are more reasons April will be difficult for small to medium businesses (SMEs).

Many supports including state-based grants, payroll tax relief, rent deferral and Tax Office payment deferments have ended or been trimmed back.

𝘚𝘰𝘶𝘳𝘤𝘦: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘢𝘣𝘤.𝘯𝘦𝘵.𝘢𝘶/𝘯𝘦𝘸𝘴/2021-04-09/𝘫𝘰𝘣𝘬𝘦𝘦𝘱𝘦𝘳-𝘨𝘰𝘯𝘦-𝘸𝘩𝘢𝘵-𝘯𝘰𝘸-𝘧𝘰𝘳-𝘴𝘮𝘦𝘴-/100055776
𝘉𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘳𝘦𝘱𝘰𝘳𝘵𝘦𝘳 𝘋𝘢𝘯𝘪𝘦𝘭 𝘡𝘪𝘧𝘧𝘦𝘳
Don't know you're above the line from your below t Don't know you're above the line from your below the line?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Have heard about marketing, know you need to understand it, but don't have a clue where to start? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Then our Marketing 101 Workshop is for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾️ An overview of what marketing is⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ The fundamentals of marketing⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Explanation of the marketing channels you can use⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ The 7 basic steps in a marketing strategy and tactical plan⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘁𝘁𝗲𝗻𝗱?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾️ People with no or little understanding of marketing. This is aimed very much at the beginner.⠀⠀⠀⠀⠀⠀⠀⠀⠀
◾️ Gives an overview of what marketing is, the channels to use and the top tips per channel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Delivered by Ellie Corley, coach and business advisor at Build Grow Run. Ellie has over 20 years of experience running high profile global marketing campaigns for Virgin, where she was Global Communications Director for Richard Branson's private office, researching and launching his book 'Screw Business As Usual', all about business as a force for good. Ellie has also handled high campaigns aimed at creating behaviour change for the UK government on topics such as, reducing energy consumption and beating bullying in the workplace. She has also worked at a senior level managing the reputations of some of the world's biggest brands. Ask any burning questions you have about all things marketing in this 2-hour advice session.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Reserve your slot and Register now!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Email us: phil@buildgrowrun.com.au⠀⠀⠀⠀⠀⠀⠀⠀⠀
 ellie@buildgrowrun.com.au⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Limited spaces and a free workbook for all attendees.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#marketing101 #marketingideas #marketingplan #marketingstrategies #growyourbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀
#growbusinessonline
Continuing on from our last two posts, some more t Continuing on from our last two posts, some more tips from Kelly Crethar on Accounting Basics...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You’re in business if your activity, as a whole, is commercial with an aim to make a profit. Consider these key questions to determine if you run a business:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▪️Is the activity you undertake for commercial reasons?⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️Is your main intention, purpose or prospect to make a profit?⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️Do you regularly undertake your activity?⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️Is your activity planned, organised and carried out in a businesslike manner?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you're running a 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 the following key benefits will apply to you:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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▪️You can apply for an ABN to use in your business transactions and register a .com.au website once you have an ABN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️You have access to government information, services and concessions for Business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️You can establish a business identity when selling to customers and other businesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️You can claim tax deductions for business expenses against your taxable income. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#smallbusinessadvice #smallbusinesscoach #smallbusinessaustralia #tweedheads #northernrivers
Continuing on from our last post, some more tips f Continuing on from our last post, some more tips from Kelly Crethar on Accounting Basics...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Cash is king: Cash flow management, budgeting and forecasting to keep your business running. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are different types of invoice these will helps to protect your business's cash flow, maintain good records and meet your tax obligations. An invoice is a record of purchase that allows your customers to pay you for the goods or services that you’ve provided. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗶𝗻𝘃𝗼𝗶𝗰𝗲𝘀 - a business that is not registered for goods and services tax (GST), your invoices won’t include a tax component. They should not include the words 'tax invoice'.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗧𝗮𝘅 𝗶𝗻𝘃𝗼𝗶𝗰𝗲𝘀 - include the GST amount for each item along with some extra details. You need to provide a tax invoice if the purchase is taxable, the purchase is more than $82.50 (including GST), a customer asks for a tax invoice, and If your customer asks for a tax invoice and you’re not registered for GST, show on your invoice that there is no GST. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗦𝗼𝗺𝗲 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝗶𝗻𝘃𝗼𝗶𝗰𝗶𝗻𝗴:⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️ Using accounting software to help you manage invoicing and recording customer sales.⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️ Set up a business bank account⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️ Get details from your customer such as their name, address, phone, email and ABN (needed for tax invoices).⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️ Choose your accepted payment methods and payment terms.⠀⠀⠀⠀⠀⠀⠀⠀⠀
▪️ Once a customer receives their goods or services, contact them to make sure there are no issues or defects. This will help you avoid disputes and delays in getting paid. It’s also good customer service.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#accountingservices #byronbaybusiness #accountinglife #startupbusinessess #accountingtips #smallbiztips #cashflow101 #cashflowmanagement
After our recent workshop with Kelly Crethar on Ac After our recent workshop with Kelly Crethar on Accounting Basics for Business we were inspired to share with you some tips that she gave us! We hope you find this useful! Drop your comments below if you do!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A hobby is a pastime or leisure activity conducted in your spare time for recreation or pleasure. And once your hobby becomes a business, you may need a to  Licences and Permits specific to your type of Business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗬𝗼𝘂 𝗰𝗮𝗻 𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂 𝗽𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗵𝗼𝗯𝗯𝘆⠀⠀⠀⠀⠀⠀⠀⠀⠀
A business collects the seller's Australian business number (ABN) when it makes a purchase. If the seller can't provide an ABN, then a business must withhold the top rate of tax from the payment for any total more than $75 for tax purposes. If you're not in Business and don't have an ABN, you need to provide evidence that your activities are a hobby. If you don't provide evidence, the payer will withhold the top rate of tax from their payment to you. Provide a Statement by a supplier form to notify the payer that this payment contributes to your hobby.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄?⠀⠀⠀⠀⠀⠀⠀⠀⠀
You don’t need to declare the income amounts you make from your hobby to the Australian Taxation Office (ATO). You can’t claim any losses from your activity if it’s a hobby.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Income-earning hobbies can sometimes grow into businesses. Make sure you track any change in income or practices to ensure you’re aware of your obligations before they happen.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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𝘚𝘰𝘶𝘳𝘤𝘦: 𝘈𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘉𝘢𝘴𝘪𝘤𝘴 𝘧𝘰𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘣𝘺 𝘒𝘦𝘭𝘭𝘺 𝘊𝘳𝘦𝘵𝘩𝘢𝘳⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#byronbaybusiness #accountinglife #startupbusinessess #accountingtips #smallbiztips #northernriversbusiness #hobbyintobusiness

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Habitat – 32 Fullerton Lane
Byron Bay NSW 2481

Note: Before visiting our office please read the “Prior to visiting” instructions on our contact page.

Phil Daly

M: 0412 667 864
Office hours:
Tues. 1pm – 5pm
Wed. 10am – 5pm
Thurs. 10am – 5pm

Ellie Corley

M: 0475 841 664
Office hours:
Mon. 10am – 5pm
Tue. 10am -2pm
Fri. 10am – 5pm

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