Goldilocks Natural Bedding manufacturers natural bedding products made from natural filling, called Kapok*, a no nasties totally natural plant fibre. After Julie Emery (owner) noted the lack of a comfortable, natural, sustainable, vegan, affordable bedding on the Australian market she started her own business. There was a real gap in the market, with one supplier in the Australian market selling only one product. Julie now offers a complete natural bedding system, from mattresses doonas, to pillows, dog bedding and beyond.
*KAPOK eco-fiber has the smallest carbon footprint. The chemicals found in many mass-produced petro-chemical pillows & mattresses, include diisocyanates such as MDI & TDI, which may be harmful to your respiratory health, may irritate your skin and may even be carcinogenic. All of the products in the bedding system Goldilocks creates are free of chemical flame retardants, free of chemical adhesives and made with the highest-quality natural materials that require no processing & support the health and happiness of you, your family and the planet. Sleep well!
https://www.goldilocksnaturalbedding.com.au
How the EFS role helped
“I had been a part of the NEIS program (The New Enterprise Incentive Scheme is a fully Government funded program available to anyone with a viable business idea) and had also had some assistance from other mentors. However, I came to EFS Richmond Tweed because I wanted to grow my businesses into the luxury eco accommodation are and they offered some sound actionable advice. They made me accountable and supported my business every step of the way.”
“I am now working with my EFS contact on building a target customer base, perfecting my pitch/ approach to these businesses and exploring a broader channel strategy. I really enjoy our meetings and feel I have strong ongoing support from someone who “gets me”, and my business. I think we genuinely enjoy our time together and it benefits my business to boot!”
Outcomes
- A refined, clear customer target list that keeps me accountable
- Clarity and confidence in promoting my business
- Techniques for dealing with ‘no’ in the sales funnel
- A plan on how to develop my business
