The Botanical Life Co. is owned and run by Rebecca Nelson, Rebecca manufactures a relatively new but well-developed range of non-palm oil, natural cleaning and body products. The business was established approx.12mths ago and is distributing online and to local retailers particularly lifestyle stores. Rebecca is a trained formulating chemist and manufacturers, bottles and distributes from her home office/studio. She decided to create her range to meet her own health needs, being asthmatic and had come to start her new business after 25 years in a Government role after she took redundancy.
How did we help?
“Initially, the EFS contact suggested a pricing comparison exercise, to look at appropriate pricing for my range, with particular focus on my two best selling products (soap and foaming hand wash). This then led to further clarity on my positioning and unique selling proposition This is particularly important to me as I want to broaden my reach and use an agency in Queensland.”
“I am now working with my EFS contact on my business plan, exploring my channel strategy. Now I am clearer about my product offer and price points I can more focus on the ‘sell’ for boutique hotels private holiday gift hamper market. I am really working on what makes my range different and unique and my own personal branding story around my product set. I am now developing my routes into these key markets.” – Rebecca Nelson