Welcome to April 2021
In this issue:
Chris Anderson is a British-American businessman who is the head of TED, and he has nailed our theme for this month – the basics of business – equip yourself with the foundations and you can’t go wrong
- Just need a grasp of the basics of Marketing? – you need to be at our workshop – Marketing 101,
taking place on TUESDAY 27 April 10-12
- We shine a spotlight on the basic tools we offer to help you succeed
- See you soon for your 1-hour advice session.
Basic 101: Finding a Pain Point for your Customer
Finding what problem you need to solve for your customer is a business basic. So many business start ups miss this point entirely. Read about Gold Coast couple’s business Crockd it makes more than $1m million from DIY pottery kits
A Gold Coast couple started a business in their garage to stop going to the pub, have made $1 million and are shipping around the world. Their niche came from looking for something that enabled them to create a business off finding something other than drinks to have on a Friday night.
“People are sick of Friday drinks and corporates are moving away from being enablers of that type of thing and moving to an outlet of creativity and allowing people to express themselves.”
⬆Don’t know you’re above the line from your below the line?
Have heard about marketing, know you need to understand it, but don’t have a clue where to start? ⬇Then our Marketing 101 Workshop is for you. Limited spaces and a free workbook for all attendees.
NOT LIMITED TO BUILD GROW RUN CLIENTS
Be quick, this will fill up fast!
Marketing 101 workshop
Time: 10 -12 pm
Date: 27 April 2020
Location: Cavanagh Centre, Byron Bay
- An overview of what marketing is
- The fundamentals of marketing
- Explanation of the marketing channels you can use
- The 7 basic steps in a marketing strategy and tactical plan
Who should attend?
- People with no or little understanding of marketing. This is aimed very much at the beginner.
- Gives an overview of what marketing is, the channels to use and the top tips per channel.
Delivered by Ellie Corley, coach and business advisor at Build Grow Run. Ellie has over 20 years of experience running high profile global marketing campaigns for Virgin, where she was Global Communications Director for Richard Branson’s private office, researching and launching his book ‘Screw Business As Usual’, all about business as a force for good. Ellie has also handled high campaigns aimed at creating behaviour change for the UK government on topics such as, reducing energy consumption and beating bullying in the workplace. She has also worked at a senior level managing the reputations of some of the world’s biggest brands. Ask any burning questions you have about all things marketing in this 2-hour advice session.
JobKeeper is gone, so what can small businesses do if they’re in trouble?
Massive economy-saving programs like the $90 billion JobKeeper wage subsidy and ‘safe harbour’ laws that protected businesses through the uncertainty of the pandemic meant the number of insolvencies fell almost in half. But those programs, and protections, are over. So what now?
Small Business ATO Review process made permanent
The Australian Taxation Office (ATO) has said that following a multi-year pilot program, its small business independent review service will be offered permanently as a tax dispute resolution option for eligible small businesses.
The service is available for eligible small businesses with an annual turnover of less than $10 million in relation to disputes about income tax, GST, excise, luxury car tax, wine equalisation tax and fuel tax credits.
NEW CLIENT UPDATE
Our new clients…
To a client with a wonderful idea about the end of life [details secret right now sorry], or a client who is focusing on mental health, but for social workers [again, finer details secret… sorry] to the only yoga mat which is made from coconut husks to two new kinesiology clients just starting out, but both with major points of difference…..
Welcome one and all.
Workshops and training
NORTEC’s training and workshops are currently free of charge. Sample courses coming up
- Creating visual content with Canva
- How to use Linked In to connect with clients
- List and Sell Your Creation On-Line with Etsy
Find out more here
Other Workshops and Events
The Australian Small Business Advisory Services (ASBAS) program provides services that help small businesses to make the most of digital tools and offers broader advice specific to your business needs such as:
- how digital tools can help your small business
- websites and selling online
- social media and digital marketing
- using small business software
Check out a few options here and including webinars on a range of subjects:
- A beginners guide to digital tools and how to use them for your business
- Learn how to do Copywriting & Content
- How to BRAND your business & why logos matter
DID YOU KNOW?
The basics and then some!
- We offer a two-page business plan template that guides the ‘business shy’ into completing the a bare minimal business plan to get them going
- We also offer a cloud-based business planning software, of a higher calibre, that takes 16 hours to complete. This is a brilliant way to add clarity and focus leading you to create strategic business plans. The MasterPlan Lean tool guides you through the whole process using a simple step-by-step wizard that generates an “investor-ready” pitch deck that will WOW any bank, investor or just be a great tool tool to communicate your business
- We have ready-made templates and guides that help you create your unique selling point or guidance on how to craft your pitch
101: Business Basics of Pricing
Six tips for determining your pricing strategy
‘Competing on price is the price you pay for not knowing your clients.”
So began a presentation entitled “Time to rethink your pricing strategy” by Dr. Andreas Hinterhuber of Hinterhuber & Partners in Austria. “You have to know your price when negotiating,” he continued, noting that pricing is not nearly as strictly managed in businesses as accounts are.
Dr. Hinterhuber’s presentation focused on six key myths. For starters, he said, people believe that costs are a good basis for pricing. “This kills profits,” he explained. “There is a big relationship between what customer will pay for and your costs.” Instead, look for what is in demand, and let the perceived value determine the pricing.
Want to learn five more tips about pricing by investing 3 minutes of your time click here