“Our best evidence of what people truly feel and believe comes less from their words than from their deeds.”– Dr. Robert Cialdini
Welcome to June 2021
Quote above from the last Book Slam from May: How to Influence: the psychology of Persuasion, Doctor Robert Cialdini. Thanks to everyone who came along! It was a great session and attendees walked away with 7 ways to persuade anyone to do anything. In this issue:
- New SEO workshop coming up – see deets below, register quickly limited spaces!
- Don’t forget, we are also offering a ‘confidence’ session for 6 people only. This is a support group to grow your confidence in a friendly environment, drop Ellie a note if you would like to be considered.
See you soon for your 1-hour advice session!
Tax office warns small businesses: expect scrutiny on your tax returns
The Australian Taxation Office is warning the nation’s 4.2 million small businesses to expect more policing of tax returns this year following a reprieve at the height of the coronavirus pandemic.
Speaking at a Chartered Accountants Australia and New Zealand event on Wednesday, ATO deputy commissioner of small business Deborah Jenkins said the watchdog was focused on an estimated $11.1 billion a year in net tax from small businesses that analysis shows should be paid. This extra sum between what is paid in tax and what the ATO estimates should be paid is known as the “tax gap”.
Understanding Search Engine Optimisation (SEO) in 2021 – What you can do to improve your Google rankings!
Don’t miss this one-hour presentation, by a leader in the SEO landscape, Doron Milner from ‘Local Web’, on the most important aspects of SEO with easy and actionable steps to lay the foundations of your website.
- During this presentation, we will cover on-page optimisation and tools to use to score how well your website is being read and ranked by Google,
- We will also look at keyword tracking and how to check where you are ranked on Google at the present and how many people are searching for you, and your business,
- We will discuss internal and external link building. The importance of it and how to do it to build authority to your website.
This presentation is designed to help you, the entrepreneur, understand SEO, give you tools to do some things yourself, show you how to measure its success and also help you understand what an SEO agency does so if you are using one you know what to ask and how to check if its working for you.
Doron is a fully certified Google expert who manages all Local Web’s Google SEO and SEM accounts. He works closely with Google representatives, making sure every client gets incredible web traffic at great prices. When he’s not trying to crack the ever-evolving Google algorithm, you might find him rescuing backpackers from the surf or creating tiny accessories for his daughter’s fairy-princess garden.
Date: Thursday, June 17th 2021
Time: 10.45am for 11am to 12noon – Coffee, tea and pastries on arrival
Location: Habitat Workspace – Meeting Room, Level 1, 20 Porter St Byron Bay
Limited seats available – Bookings essential: email@example.com
Small businesses struggle to find enough staff as economy rallies after Covid downturn
Small business, particularly the hospitality industry, has rallied after a prolonged Covid-induced downturn but staffing shortfalls are hampering the sector’s ability to cash in on growing consumer spending.
Hospitality businesses are now not only looking to restore jobs lost during the pandemic lockdowns but aiming to grow.
Wages, on the other hand, haven’t recovered nearly as much as the jobs themselves, indicating workers are accepting less money for their labour than before the pandemic began.
Tash Sorensen, a Melbourne-based venue manager, says that for many enterprises the “biggest problems now are they often can’t trade as much as they want to because there aren’t enough people to work”.
“Everywhere is looking for staff, whether that’s in the kitchen, on the floor, in the bar.”
Jobs in small hospitality businesses slumped 45% (year on year) in April last year, outstripping the 10% fall in employment across small businesses more generally, according to data by Xero.
Are snap lockdowns the best way to manage COVID-19 outbreaks, and what can state and federal governments do differently?
The Council of Small Business Organisations Australia (COSBOA) has called on the National Cabinet to work together to create a consistent support framework for small businesses affected by snap lockdowns.
In New Zealand, for example, businesses placed into level-two restrictions or beyond for seven days become automatically eligible for financial support.
“Our friends across the Tasman are ahead of us in this area,” COSBOA chief executive Peter Strong said in a statement.
More than 12 months into the pandemic, we know snap lockdowns remain a real possibility for Australian cities, he said.
“There’s no excuse for not having a nationally consistent business support payment ready to be activated when a lockdown is called.”
Australian Retailers Association (ARA) chief executive Paul Zahra said in a statement that some small businesses “are at a breaking point”.
NEW CLIENT UPDATE
Our new clients… Great to have some wonderful new clients on board.
Welcome North Wall Brewing Company, handcrafted small-batch on tap Kombucha and welcome back to Cascade Concrete, working with us on their business focus now they have a new workshop space, and Moon Collective who provide eco-friendly products such as menstrual pads and cups, period underwear, face wipes, breast pads, natural soaps, accessories and more. Also a big welcome to Ash and Chloe from the Niche Café in the EPIQ shopping centre, Lennox Head.
Welcome one and all.
Hey Ellie here, I often see clients that are lacking in confidence. I plan to run a confidence booster session for any feeling they need a top-up! If you want the full session, it’s over breakfast at our place in Habitat, limited to 6 spots only. Register your interest now.
Other events news…
To find out about other NORTEC courses on offer click here
To find out about The Australian Small Business Advisory Services (ASBAS) program provides services that help small businesses to make the most of digital tools and offers broader advice specific to your business needs. Northern Region BEC is the ASBAS provider that covers Northern NSW, with offices located in Armidale, Coffs Harbour and Port Macquarie. We run an extensive program of high quality workshops and training webinars, and have advisors on the ground speaking with clients daily. We have around 700 small business clients in Northern NSW alone – from Coffs Harbour to Tweed Heads, check out their training here including in June:
- Implementing ‘The 7 Habits of Highly Effective People’ in your business
- Instagram for Business – leveraging the visual candy
Quick summary of “Find your Why” by Simon Sinek
Quick Summary of Find Your Why by Simon Sinek, David Mead, and Peter Docker, hello, Ellie here, I recently re-discovered this book and so I wanted to remind you of its power.
- “Fulfilment is a right and not a privilege. Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we’re there and to return home with a sense that we contributed to something larger than ourselves.”
- “Not only did discovering my WHY renew my passion, it gave me a filter to make better decisions. It offered me a new lens through which I would see the world differently.”
- “Your vision is only actionable if you say it out loud. If you keep it to yourself, it will remain a figment of your imagination.”
- “Every one of us has a WHY, a deep-seated purpose, cause or belief that is the source of our passion and inspiration.”
- “The difference between happiness and fulfilment is the difference between liking something and loving something…Happiness comes from what we do. Fulfillment comes from why we do it.“
- “The happiness in serving ourselves is real but often fleeting; the fulfillment in serving others is lasting. The problem comes when there’s a lack of balance between the pursuit of happiness and the pursuit of fulfilment. That’s not just philosophy; it’s biology.”
“Once you know your WHY, you have a choice to live it every day. Living it means consistently taking actions that are in alignment with the things you say…When the things we say and the things we do are aligned with what we believe, we are fully living our WHY.”
A Refresher on Start With Why & the Golden Circle
Source: “Find Your Why” by Simon Sinek
- “Every organization—and every person’s career—operates on three levels: What we do, how we do it, and why we do it.”
- “And here’s the best part: This is not our opinion. This whole concept of WHY is grounded in the tenets of biology of human decision making. How the Golden Circle works maps perfectly with how our brain works.”
- “The outer section of the Golden Circle—the WHAT—corresponds to the outer section of the brain—the neocortex. This is the part of the brain responsible for rational and analytical thought. It helps us understand facts and figures, features and benefits. The neocortex is also responsible for language.”
- “The middle two sections of the Golden Circle—the WHY and HOW—correspond to the middle section of the brain, the limbic system. This is the part of the brain responsible for all our behavior and decision making. It’s also responsible for all our feelings, like trust and loyalty. But unlike the neocortex, the limbic system has no capacity for language. This is where ‘gut feelings’ come from. It’s not our stomach. It’s a feeling we get about a decision we have to make that we struggle to explain.”
“All three parts are equally important. When those three things are in balance we are at our natural best. We are truly living our WHY.
Our WHY is our purpose, cause or belief—the driving force behind everything we do.
Our HOWs are the actions we take when we are at our natural best to bring our WHY to life.
Our WHATs are the tangible manifestation of our WHY, the actual work we do every day.”